Business Analytics

👁️

Total Reach

▲ 23% vs last period

Unique users who saw your brand

🏷️

Deals Claimed

▲ 18% vs last period

Across all channels

🔄

Conversion Rate

▲ 1.2pp vs last period

Views → claimed deals

⭐

Avg Rating

▲ 0.3 vs last period

Food + deal combined score

How Users Found Your Deals

Traffic by channel — last 30 days

6 channels

💬

72%

✈️

11%

📱

SMS

💙

Messenger

Facebook

📷

Instagram

Deal Usage Funnel

From discovery to redemption

30 days

Deal Shown in Chat

18,420

100%

↓

Deal Tapped / Viewed

9,578

52%

↓

Claim Button Pressed

4,412

24%

↓

Redeemed In-Store

1,243

6.7%

Brand Awareness Growth

Unique users exposed to your brand — rolling 30-day window

Total Reach

New Users

🧠

18.4K

Aware of Brand

🔁

34%

Return Customers

📣

2.1×

Word-of-Mouth Multiplier

Food Rating

Based on 847 verified post-visit reviews

4.7

★★★★★

847 reviews

5 ★

610

4 ★

152

3 ★

2 ★

1 ★

Deal Rating

How customers rated the value of your offer

4.4

★★★★★

1,243 reviews

5 ★

721

4 ★

323

3 ★

124

2 ★

1 ★

Facebook vs Instagram — Individual Reach

How each platform reaches users individually vs. collectively

Social Comparison

💡

Key Insight: Instagram Reels outperform Feed posts 4× in individual reach

Despite Facebook having higher total reach, Instagram's CTR (3.4%) is 60% higher — users who arrive via Instagram are more likely to claim a deal. Consider boosting Reel content featuring your discount offers.

Peak Activity Hours

When customers interact with your deals

Heatmap

Rows = day of week · Columns = hour of day

Low

High

Top Performing Deals

Ranked by redemptions this period

#	Offer	Type	Claims	Conv.
1	30% off dinner	% Off	412	8.2%
2	Free coffee + cake	Free Item	287	7.1%
3	Lunch 25% off	% Off	221	6.5%
4	Buy 1 Get 1 pizza	BOGO	198	5.9%
5	Birthday cake 20% off	% Off	125	4.8%

Customer Loyalty

Repeat vs new claimants

Repeat Customers34%

New Customers66%

Avg visits / customer

2.4

Retention rate

34%

Geographic Reach

Distance customers travel for deals

Under 0.5mi

48%

0.5 – 1mi

28%

1 – 2mi

15%

2 – 5mi

5mi+

📍 76% of customers are within 1 mile — hyper-local reach is your strongest asset.

Additional Metrics

Key business health signals

Avg Order Value

Discount deal claimants

£22.40

Revenue Attributed

Tastipi-driven orders

£27,851

Avg Response to Claim

Time from chat to visit

1.8 hrs

Deal Expiry Urgency

Claims in last 2 hrs of deal

38%

Coming Soon